What is SEO?
SEO is a acronym of “Search Engine Optimization”. As we know that World Wide Web is a huge resource of everything and growing day by day. People search on the Internet to seek about products and services. Based on the result, they compare companies and decide which company to contact. The research shows that most of the traffic to the websites comes through the major commercial search engines - like
Google,
Yahoo!,
MSN, &
AskJeeves (although AOL gets nearly 10% of searches, their engine is powered by Google's results).
So it is very clear that the website needs to be on the first few pages of the search engine results to receive the better traffic. No matter your site provides content, services, products or information; search engines are a primary method of navigation for almost all Internet users.
In short Search Engine Optimization (SEO) is a process of Website Optimization to analyze the WebPages and make them search engine friendly so that they can stay on top of search result for particular keywords. Steps to SEO includes.
Bellow is the list of general steps to optimize the website in order to get the higher rankings in the search engines.
Keywords Analysis:-
Keywords are words or phrases the potential customer may use to search any business for their needs. For example if you are a taxation service provider in USA, "Tax Refund USA", is called a keyword. The first step in Search Engine Optimization is identifying the important keywords for your business. By analyzing your business & your competitors, the list to be targeted for the search engine can be determined. Here is an example of a list of keywords for the taxation service provider in USA,
Tax Return USA
Tax Refund USA
USA TaxRapid
Tax Refund
Online Tax USA
Keyword Analysis includes looking at how many people in a given market search for each keyword to determine which one of these keywords is more important. Based on this keyword analysis optimization of the given web site is done to get you the best possible rank on the search engines.
Web Page Optimization:-
The Next Step after analyzing the keywords or say key research is to optimize the web site based on these keywords. Web site optimization includes: Meta Tags Optimization Keyword Enrichment and Link Building. Firs step in optimizing the Website is, Meta tag optimization. Meta tags are changed according to keywords in order to target those keywords. Then carefully adding and blending of those keywords are done within your website content so search engines could read them. At last the interlinking of your website's pages is established, so the search engines can easily "crawl" your web site to read and rank them based on your keywords. After your web site is fully optimized, search engines submission is done.
Search Engine Submission:-
Search engines are software having a "spider" or "crawler" designed to go through number of web pages and read them. These spiders then analyze the data and index them in to a large searchable database. They also rank all those pages based on relativity for each keyword. The Web crawlers usually find web sites through linking between different web sites. The manual submission is also done by search engine optimizers so web crawlers can index that web site and rank it. Directories are also one type of search engine and website should be submitted to these directories in order to increase link popularity.
Link Exchange:-
This is one of the most important and powerful step in the SEO. Search engines counts Link popularity in ranking the site. So the number of incoming links to a site from the related site is very important. These back links can be achieved by exchanging links with other sites.
Pay Per Click Campaigns:-
The search engine results pages contain not only listings of documents found to be relevant to the user's query, but other content, including paid advertisements also. "Pay Per Click" - PPC is the secondary source results for search engines. Google, for example, serves up ads from its well-known AdWordsProgram. In short for PPC, we have to pay for the advertisement we want to display on search engine results. The nice thing about Pay Per Click is that one only needs to pay when someone clicks on his/her advertisement. But to get best result from this Pay Per Click Campaign, the website needs to be combined with good website optimization.
Read More About An SEO
SEO BLOG
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SEO Basic Steps
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Since SEO is not a programming language, there are no specific steps to follow. SEO is about guessing how the algorithms of leading search engines work and about guessing what the user will search to reach to our website. No one can guaranty that the steps he follows for optimization of particular page will result 100%, since this is all about guessing.
There are two kinds of Search Engine Optimization (SEO) techniques that can be applied on any WebPages,
1. Content-Based SEO [On Page SEO] and 2. Non Content-Based SEO [Off Page SEO]
Before applying these techniques, first decide the targeting keywords or keyword phrases for your business. It is called keyword analysis.
Content based SEO requires to have some basic knowledge of HTML. With the help of Dreamweaver or MS Frontpage editor one can easily edit HTML. This requires to change meta description, keywords and title tags. Writing fresh copy is the most important thing in SEO. Good content writer writes content with mixturing all the important keyword.
Steps: Content-Based SEO
Title Tag:- Blend your targeting keywords and keyword phrases to a meaning full title of a website. Should be not more than 70 characters
<head>
<title>Learn SEO Techniques | Free SEO Downloads </title>
</head>
Meta Description Tag:- This should be your brief description of the webpage. Blend your targeting keywords and keyword phrases in description, but the blending should be natural. You should not spam with repeating keywords more and more. Should be not more than 155 characters
<head>
<meta name="description" content="Free SEO basic steps and code syntax. seo example to get started. Ethical seo techniques. Free directory list and seo tips."/>
</head>
Meta keywords Tag:- This should list all of your targeting keywords and keyword phrases. You should separate your keywords with comma.
<head>
<meta name="keywords" content="seo, search-engine, yahoo, google, download, rank, traffic, optimize, lead, affiliate"/>
</head>
H1,H2,H3:- To show your most important targetting keywords put those keywords or phrases in <h1>,<h2>,<h3> tags. <h1>Most Important</h1>, <h2>Second Most Important</h2>, <h3>Third Most Important</h3>. also make them bold or underlined to show search engines the importance of your keywords.
<h1>Free SEO Related Downloads</h1>
<h1>Learn SEO basic techniques</h1>
We also provides <b><u>free directory submission service</u></b>
-OR-
We also provides <strong><u>free directory submission service</u></strong>
Image:- Always put alt tag for image. As search engine bot cannot see image but can read alt tag. So put alt tag with your keywords.
<img src=”phpwebslogo.jpg” alt=”phpwebs - seo service expert” />
Hyperlink:- Hyperlinks are most important for your navigation internally. You should use meaningful anchor text for your hyperlinks.
<a href=”http://www.phpwebs.org/” title=”Free Website Hosting Service”>PHP Webhosting No Ads - No Banners</a>
Non Content-Based SEO are the steps to make your website popular and to get high traffic. These are unrelated to the actual content of the site. Content alone is insufficient to compete in the top SERPs. Instead, webmasters must use other methods to increase their rankings. Steps includes Acquiring inbound links from web pages with high PR value. Arranging navigation structure and linking methods to maximise PR value in your site. Tailoring the anchor text of hyperlinks (the text which you click) to emphasise keywords.
Steps: Non Content-Based SEO
Search Engine Submission:- This includes to submit your web page to leading search engines manually. Go tot the form to submit your page and submit manually, with your description.
Acquiring inbound links:- There are two ways to acquire inbound link, by reciprocal linking and by one-way linking. One-way links can be get by submitting website to web directories to our relevant category. Reciprocal linking can be done by exchanging links with partners, means we will put their link to our website and they will put our link to their website.
A page which contains an organized listing of links to all pages within the website. Having a well-structured sitemap will help a search engine spider and index the pages.
Google Sitemap Syntax
<?xml version=”1.0” encoding=’UTF-8’?>
<urlset xmlns=’http://www.google.com/schemas/sitemap/0.84’
xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
xsi:schemaLocation="http://www.google.com/schemas/sitemap/0.84
http://www.google.com/schemas/sitemap/0.84/sitemap.xsd">
<url>
<loc>http://www.phpwebs.com/</loc>
<lastmod>2008-06-07</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
</urlset>
"Robots.txt" is a regular text file that through its name has special meaning to the majority of "honorable" robots on the web. By defining a few rules in this text file, you can instruct robots to not crawl and index certain files, directories within your site, or at all. For example, you may not want Google to crawl the /images directory of your site, as it's both meaningless to you and a waste of your site's bandwidth. "Robots.txt" lets you tell Google just that. You should add a robots.txt file to the root directory of all your websites to help control the indexing of your site by robots.
Robot.txt Syntax
User-agent: *
Disallow: /images
Disallow: /admin
User-agent: Googlebot/2.1
Disallow: /nogoogle.html
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